Users will soon have a updated setting that permits them to cut down on the quantity of AI-created videos appearing in their feeds. This step comes as the service disclosed that it currently hosts more than 1 billion AI videos.
Testing and Rollout
This change is in a pilot phase over the next few weeks before a full-scale launch. This shift coincides with a increase in content created by AI, spurred by new AI video creators.
AI Proliferation Online
Recent reports that almost 10% of the quickest rising content creators on another major platform primarily display content made by AI. A considerable share of this material is classified as “AI slop”, a phrase for poor-quality, factory-style content that is frequently absurd or bizarre.
“We know from our community that numerous viewers like content produced via AI tools, including computer-generated images to informative clips, and we intend to offer the community the option to increase or decrease of that, depending on their own preferences,” said a platform representative.
Scale of AI Content
The service shared that there are currently 1.3 billion videos on its app identified as made with AI. Collectively, more than 100 m media items are uploaded to the platform every day, making AI-generated material a relatively small portion of its overall inventory.
How to Adjust Settings
Members will be able to decrease or raise the volume of AI content they see by accessing the content preference feature in the app and picking the AI content topic. Other topics that currently be adjusted under the tool encompass politics, fashion, beauty, and choreography.
Content Labeling and Policies
TikTok’s policies require content makers to label “realistic” AI-generated content, and it bans malicious fake videos of celebrities or critical incidents. Any believable artificial content that is unmarked can be taken down under its user guidelines.
Additionally, the app will from now on attach an artificially created tag to content produced via its built-in AI features, or detected by an industry-wide initiative for spotting content made by AI. This action is designed to deter users from seeking to evade the tagging system.
Educational Initiatives
TikTok is also establishing a $2 million awareness program for specialists and institutions to create informative material about ethical AI use. This project will assist educational bodies focused on training computer science.
Platform Protection
The platform has defended its moderation strategy, following discussion over proposals to cut jobs for hundreds of review team members in Britain. It is set to cut 439 jobs in its trust and safety division in the UK capital, with trade unions and internet security professionals voicing alarm that people are being substituted by machine-led review.
A trust and safety lead clarified that staff-based oversight would still have a role, but artificial intelligence can protect employees by eliminating the most harmful content before it is viewed by humans. The company announced a significant reduction in explicit and harmful content reviewed by human moderators over the last 12 months due to intervention by its AI tools.
It is vital to balance humans and technology to keep the platform safe,” the executive stated. “We’ll have humans as involved in the system, but we further consider it’s extremely critical to reduce exposure to harmful content as quickly as possible, which is the area in which a significant AI assistance is really helping us process content quickly.”
